Privacy policy

Last updated: January 14, 2026

This Privacy Policy describes how Silver Birch Tours (the "Site", "we", "us", or "our") collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from silverbirchtours.com (the "Site").

1. Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.

  • Cookies/Device Data:
    • Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
    • Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Email/Contact Info:
    • Purpose of collection: To provide products or services to you, to process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Source of collection: Collected from you.
    • Personal Information collected: Name, billing address, shipping address, email address, phone number.
  • Payment Info:
    • Purpose of collection: To process your payment for orders.
    • Source of collection: Collected from you.
    • Personal Information collected: Payment details (e.g., credit card number, PayPal account details). Note: We do not store full credit card numbers on our servers. This information is securely processed by our payment gateway providers.

2. How We Use Your Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

3. Sharing Your Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We use Facebook Ads to deliver targeted advertising to you. You can learn more about how Facebook uses your Personal Information here: https://www.facebook.com/policy.php.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Data Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

5. How We Protect Your Data

We are committed to protecting the security of your Personal Information. We use Shopify's industry-standard SSL encryption and secure payment gateways to protect your personal and financial information during transactions. We also implement various security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

6. Your Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain rights regarding your Personal Information. These rights include:

  • The right to be informed: You have the right to be provided with clear, transparent, and easily understandable information about how we use your Personal Information and your rights.
  • The right to access: You have the right to request access to the Personal Information we hold about you.
  • The right to rectification: You have the right to request that we correct any inaccurate or incomplete Personal Information we hold about you.
  • The right to erasure ("right to be forgotten"): You have the right to request that we delete your Personal Information under certain circumstances.
  • The right to restrict processing: You have the right to request that we restrict the processing of your Personal Information under certain conditions.
  • The right to data portability: You have the right to receive your Personal Information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
  • The right to object: You have the right to object to our processing of your Personal Information, particularly for direct marketing purposes.
  • The right to withdraw consent: Where we rely on your consent to process your Personal Information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below.

7. CCPA Rights (California Residents)

If you are a California resident, you have specific rights regarding your Personal Information under the California Consumer Privacy Act (CCPA):

  • Right to Know: You have the right to request that we disclose what Personal Information we collect, use, disclose, and sell.
  • Right to Delete: You have the right to request the deletion of your Personal Information that we have collected, subject to certain exceptions.
  • Right to Opt-Out of Sale: You have the right to direct us not to sell your Personal Information.

Do Not Sell My Personal Information

Silver Birch Tours does not sell Personal Information in the traditional sense (i.e., exchanging data for monetary compensation). However, under the CCPA, sharing data for cross-context behavioral advertising may be considered a "sale." We share certain device data and online identifiers with third-party advertising partners (like Google and Facebook) to provide you with personalized ads. You have the right to opt-out of this sharing.

To exercise your right to opt-out, please contact us at service@silverbirchtours.com or use any available "Do Not Sell My Personal Information" link on our site (if applicable).

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

8. Age Restriction

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children under 18. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at service@silverbirchtours.com to request deletion.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date.

10. Contact Information

We’re happy to assist you with any questions or concerns.

Store Name: Silver Birch Tours
Address: 1 Avenue Malherbe, 14150 Ouistreham, France.
Phone: +33249010264
Email: service@silverbirchtours.com

Business Hours:
Monday – Friday
9:00 AM – 5:00 PM (CET, GMT+01)

Order Cut-Off Time:
2:00 PM (CET, GMT+01)

Response Time:
We aim to respond to all inquiries within 24 hours during business days.